The Ingrid Lo philosophy

Ingrid Lo is a Scandinavian lifestyle brand rooted in Nordic simplicity, timeless design and conscious production.

Founded on the Swedish west coast, Ingrid Lo draws inspiration from the sea, sun warmed granite cliffs and the surrounding nature. These elements shape our aesthetic and influence everything we create.

Designed to hold memories

At the heart of Ingrid Lo is the idea of memory.
Our designs are created to capture places, moments and feelings that deserve to last.

A t shirt from Ingrid Lo is more than a garment. It can remind you of a summer by the coast, a staycation close to home or a place you once visited and want to carry with you.

Simple. Personal. Timeless.

Conscious and local production

We work exclusively with Swedish graphic designers and produce all our products on demand together with a Norwegian production partner.

We carefully select our materials and use extra thick high quality cotton. For us, quality always comes before quantity. Our garments are designed to last, in shape, feel and expression.

Each piece is made only when ordered and produced as close to the customer as possible. This approach reduces overproduction, waste and unnecessary transport, while allowing us to create thoughtfully designed products with a clear purpose.

Our values
Memories. Sustainability. Personal expression. Local roots. Nordic simplicity. Minimal design.

The name Ingrid Lo

Ingrid Lo is named after a grandmother whose love for creativity and craftsmanship inspired the name. The addition of Lo gives the brand its own identity and reflects the balance between personal heritage and modern Nordic simplicity.